Current levels of air pollution cause serious stress for our body.
The main culprits of harmful polluting agents are: – fine dust: PM10, PM2.5… – heavy metals: Cadmium, Mercury, Lead, Nickel – cigarette smoke: fine powders and volatile organic compounds – volatile organic compounds (VOC): Benzene, Formaldehyde… – gaseous pollutants: sulfur dioxide, nitrogen monoxide, carbon monoxide, ozone…
The first organs to be exposed are the lungs and the SKIN. THE SKIN absorbs and retains pollutants resulting in – irritation, inflammation, and allergies – premature aging – visible signs of dryness, wrinkles, hardening.
This damage is verifiable and measurable as oxidative damage (from free radicals) to proteins, DNA, and lipids, and as reactive damage from the excessive production (or loss) of immunizers such as metallothioneins (MT) and Langerhans cells.
Our Anti-Pollution Shield cream contains Pollushield®, a result of advanced research that eliminates free radicals while trapping heavy metals and fine powders on the surface, preventing their absorption into the skin.
Pollushield® has been tested: – with cultured skin cells (keratinocytes) exposed to high concentrations of pollutants containing heavy metals: verified protection against iron (87%), zinc (90%), lead (94%), and nickel (97%) – ex vivo, exposing skin samples to high concentrations of pollutants: protection of skin morphology (both epidermal and dermal) occurred with a reduction in damage markers, with a 47.9% increase in cell viability (collagen trophism, lipid oxidation, Langerhans cells, and metallothioneins returned to healthy levels) – 20 volunteers were exposed in vivo for 6 hours to the actual urban pollution in Beijing: after a normal evening wash, with half of the face protected compared to a placebo, absorption of heavy metals was reduced down to zero (+/- 10%), with an increase in antioxidative activity (+ 23.5%) and a decrease in free radical damage. The untreated half was severely polluted even after washing.
Thus, the treatment prevents skin from absorbing pollutants and protects it from the resulting damage: a normal evening wash removes everything. It is therefore scientifically proven that the daily use of Anti-Pollution Shield as a day cream allows our skin to thrive, free from harmful atmospheric pollutants, keeping it youthful and pure.