The typical damage found in over-processed hair subjected to frequent blow-drying or other types of HEAT STYLING can be attributed to denaturation of keratin in the hair, making it more difficult to absorb NOURISHMENT from the roots. If hair has been treated with perms or dyes, the damage can also include pH alterations that are unlikely to be resolved without intervention. In both cases, hair appears brittle, stiff, and flaky with split ends, giving it a dull appearance and making it difficult to treat. The treatment first makes it EASIER TO BRUSH (thus avoiding further breakage), which then makes styling easier and less damaging. The main elements of the treatment: – NUTRITIONAL and FILM-FORMING SUBSTANCES to return shine and a soft touch with improved resistance to environmental exposure. – NEUTRALIZING SUBSTANCES to prevent static electricity. – COLLAGEN PROTEIN DERIVATIVES to restructure damaged hair cuticles and stop split ends. – pH BALANCING AGENTS to repair the physiological acidic environment that is essential for hair health. – GINSENG EXTRACTS for body and shine that spreads from the roots. This treatment is also suitable for unprocessed hair that appears dry and worn out. USE: apply 6 to 12 mL of lotion to freshly washed hair (according to hair length). Proceed with normal styling without rinsing. The product can be used every day, and optimal results are achieved by repeating the treatment several times throughout the year. Ideal for use with heat styling tools: coat the hair with the product and proceed with styling to avoid hair damage and maximize tool efficiency.