shampoo-for-dry-hair-with-beer-yeast-linden-and-mallow-250-ml

To make the shampoo’s specialized action even more complete, we added soothing and softening plant extracts (linden and mallow) and protein nutrients (beer yeast). Harsh treatments and environmental exposure can damage hair fibers, causing static electricity and making dry hair notoriously difficult to brush, sometimes even resulting in brittle and porous
hair. At the moment of washing, this electric charge is used to aid in the complete removal of dirt: a negatively charged (anionic) shampoo is repelled by the negative charge of the hair, pulling away dirt that has combined with the fatty acids within the shampoo. The difficulty is moderating the intensity of this
cleansing method, avoiding harsh synthetic
shampoos that could amplify the cleansing
properties to the point of destroying the hydrolipidic
layer of the hair and skin. We have created a formula deriving from coconuts and the sulfosuccinates in plant-based fatty alcohols. The former provides total cleansing power, which is then modulated by the properties of the latter, with softening powers that make it the perfect match for hair. The result is a
healthy cleansing of the natural layers. To give the formula a restorative capacity, we added non-ionic and amphoteric surfactants with characteristic properties that leave a glossy protective film. There are also lanolin derivatives (which naturally promote sebum production), along with derivatives from proteins
and plant mucilage quaternized to restructure the lost cuticle scales by repairing the hair, reducing static electricity, and restoring elasticity. The naturally acidic pH of the hydrolipidiclayer is respected and corrected by gentle natural balancers with pH values around 4.5.
Each of these characteristics is uniquely proportioned
in different formulas, providing the perfect solution for each individual hair type and resulting in a truly personalized shampoo.